THE BRAND

Our Story

Taking into account the family tradition in the manufacture of handmade footwear since 1962; In its second generation, the couple of dancers and husbands “Robiro Ocampo and Sandra Ruiz” in the search to satisfy the needs of footwear that would provide elegance and comfort for their profession, merge their knowledge in the art of dance and footwear manufacturing, resulting in the creation of the company “D’Raso Calzado Exclusivo Para Bailar" in 2002.

D'Raso has been characterized by preserving artisanal habits with which shoes were made in ancient times; manufacturing dance shoes one by one and for each client with exclusive designs that have evolved in product quality and functionality.

We take pride in being a part of the passion for dance, and we hope that our shoes continue to accompany every step of dancers' artistic journey.

THE CONCEPT: Our store is focused on offering the easiest way to obtain a product according to your needs when dancing, providing unique touches, quality and above all providing the best service for all our customers.

We are not infallible, but we learn from mistakes and prevent them to the best of our ability.

MISSION:

Our MISSION is to satisfy the needs of a public that requires attractive, comfortable and safe products, as well as innovative in designs and materials. Always in search of new tools that allow us to optimize QUALITY, image, and competitiveness in processes; with the purpose of inspiring confidence in our clients, generating employment and providing a global business opportunity.

 

Vision:

D’Raso is recognized for being a company with total quality, in constant growth and with a dynamic, effective work team with leadership that achieves the proposed goals.

Values:

*QUALITY: We always seek excellence in being and doing.

*HONESTY: We promote the truth as an elementary tool to generate trust and credibility in our company while promoting better results with good principles to act correctly and make all results positive.

*RESPONSIBILITY: We are committed to the stability and good working conditions of our employees; and with our customers, we are committed to offering a product and service of the best quality.

*TEAMWORK: We promote better results thanks to a positive environment.

Video 2012:

CEO - FOUNDER

ROBIRO OCAMPO

Born on September 19, 1976, Robiro Ocampo grew up immersed in the art of shoemaking, influenced by his father who dedicated his life to this noble craft. His father passed down this skill to Robiro and his siblings from an early age. Robiro delved into the world of shoe manufacturing, gradually learning to create different types of shoes for everyday use. With a defined path, Robiro worked for various shoe factories, eventually making it his main profession for several years.

At the age of 18, Robiro underwent a transformation in his life, captivated by the movements he witnessed in contests held in nightclubs and street festivals in the city of Medellín, such as "Porro Vías" and "Tango Vías." This enchantment led him to make the decision to immerse himself in the art of dance. Thus, he began his learning journey in the world of dance, falling deeply in love with this form of expression and deciding it would be an integral part of his life forever.

During his dance journey, Robiro Ocampo noticed that renowned dancers not only stood out for their skills but also for wearing elegant costumes and specialized shoes for each dance style. At that time, most of these shoes were imported, as it was challenging to find specialized options in the national market. It was this gap in the local offering that drove Robiro to merge his skills in the art of dance with his profound knowledge of the art of shoemaking.

The result of this fusion was the creation of his first dance shoes, which quickly became a great success. His skill and dedication did not go unnoticed, and the dance company to which he initially belonged expressed interest in having Robiro craft their shoes. The demand did not stop there, as soon the company's students also desired his exclusive designs.

Word of mouth about the quality and craftsmanship of Robiro's shoes spread rapidly among the dance community, leading dancers from other countries to seek him out for the creation of their own shoes. This international recognition and growing demand prompted Robiro Ocampo and his wife Sandra Ruiz, who had been his dance partner from the beginning, to take the most important step of their lives: founding their own exclusive dance shoe factory in 2002, which they named D'Raso. Since then, D'Raso has been synonymous with quality and elegance in the dance world, creating unique shoes that fuse a passion for dance with craftsmanship.

Since then, Robiro has demonstrated a lasting commitment to the world of dance, carrying with him the passion and dedication that define him.

As a passionate tango dancer, Robiro Ocampo Gallo has left a lasting mark on the dance scene since 1997, establishing himself as a professional dancer, instructor, and choreographer. His deep commitment to excellence in the art of tango is reflected in his extensive training in various dance disciplines.

Throughout his career, Robiro has enriched his experience by joining various tango companies and actively participating in prestigious festivals nationwide. His skill and passion for dance led him to achieve the first place in the tango salon category at the Feria de Manizales Championship in 2011, as well as being a finalist in the Tango World Championship in Buenos Aires, Argentina, in 2005 and 2011.

Among his notable achievements, Robiro secured the first place in the International Tango Festival of Medellín in 2017 and the first place in the "Champion of Champions" category at the National Tango Festival of Santafé de Antioquia in the same year.

Currently, Robiro Ocampo masterfully leads his own company, dedicated to creating exclusive footwear for dancers, merging his experience in dance with a passion for providing high-quality tools to the tango dance community. His ongoing contribution to the world of tango demonstrates his constant commitment to excellence and his positive influence on the dance scene.

Father and brothers in 1984.

Robiro and Sandra showcasing their first D'Raso dance shoes in the year 2002

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